They’ll just explicitly suspend your account, and often they’ll tell you why. The reality is, Instagram doesn’t really need to shadowban you for these kinds of actions. Many of the things people think cause an Instagram shadowban are things like buying bot followers, posting spam, posting too often, or otherwise causing issues with the platform. Typically all you need to do to avoid this is check the hashtags you’re using every few weeks to make sure they still show a feed of recent content, rather than either just curated content or nothing at all. The shadowban is often temporary for otherwise benign hashtags, but for spam tags or for outright pornographic tags, it’s permanent. The list of hashtags that are shadowbanned is changing all the time, because the spammers that abuse those hashtags have to change from one to the next as they are shadowbanned. The reality of the shadowban is simply this: using hashtags that are shadowbanned will make your post not show up. The Instagram shadowban is a boogeyman many people fear because it’s not well understood. So, here are several possible causes for a dropping engagement rate. While most of the techniques I’ll discuss will apply regardless of the cause, if you did something that directly resulted in lower engagement rates, fixing it can be the fastest way to get them back. Here are problems you can look at, solutions for those problems, and actions you can take to boost your engagement rates once more.īefore you can implement a solution, it’s generally a good idea to identify the problem. It’s just a matter of taking the right kinds of actions. You can fight dropping engagement rates, no matter what the cause. The more content there is, the less engagement there is to go around, and the harder that engagement is to get. This, plus the growth of the site in general, means much, much more content in the average user’s feed. What this means is that as time goes on, more and more of the content people see is coming from businesses, whether it’s actually advertising or just branded content. Since then, Instagram has lowered some of the barriers to using their site, making it visible on the web, allowing some businesses access to their API, and generally making it more advertiser-friendly. Years ago, Instagram was called out specifically as having engagement rates an order of magnitude higher than other social networks, in part due to how few businesses were using it to advertise in comparison. You also have to confront the fact that Instagram is going to steadily decline in engagement from now until the end of the platform. It could also be something done to everyone, like a change to the Instagram algorithm. It could be something done to you, like mass spam and mass reports leading to a temporary suspension. Sometimes it’s something you do, like changing the style or quality level of the content you post. A lot of different things can cause your Instagram engagement to drop.
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